Ben & Jerry's NYC Flavor Event

This event will be off sale through Flynntix at 4 PM on Thursday, January, 31st.

30 Rock Series Finale Viewing Party and Ben & Jerry’s Celebrity Flavor Unveiling

Event runs from 6:30 PM - 10:00 PM
21+ only Positive ID required

“Parties are like Frisbees. If you throw them the wrong way, they'll veer off in a bad direction…” – Tracy Jordan

Here at Ben & Jerry’s, we couldn’t agree more with Mr. Jordan –to throw a party… you really need to throw a party.

To that end, we’re celebrating the finale of NBC’s hilariously successful 30 Rock comedy series, which is coming to the end of its seventh and final season on January 31, 2013. Created by Tina Fey, and loosely based on Fey’s experiences as head writer for Saturday Night Live, 30 Rock takes place behind the scenes of a fictional live sketch comedy series titled TGS with Tracy Jordan.

We asked ourselves, rhetorically, of course, “How can we really throw a party? With a new flavor –of course!” – Us

Join us in the shadows of 30 Rockefeller Center at Latitude Bar and Lounge—on January 31, 2013 from 6:30pm to 10:00pm—as we celebrate the 30 Rock series finale with the first-ever tasting of our newest celebrity flavor. It’s the last episode, and the first tasting –a poetic changing of the guards.

What’s the flavor, you ask?! Well, you’ll just have to join us to find out... our lips—and our pints—are sealed until the finale.

We’re offering a limited number of tickets to the public for this event, with the proceeds of all ticket sales going to a non-profit organization that will be announced onsite at the event. This way, you can laugh good while you feel good while you eat good.

“Remember, everyone, just don't be yourselves.” – Jack Donaghy

You heard Mr. Donaghy right, and effective immediately, we’ll be giving away prizes for 30 Rock trivia as well as character costumes. That’s right, dress like your favorite 30 Rock character, and we’ll reward you accordingly –the crowd favorite will win a year’s supply of Ben & Jerry’s ice cream and frozen yogurt.

“You wanna party? It's $500 for kissing and $10,000 for snuggling; end of list.” – Liz Lemon

Let’s party!